Social media is one of the most rapidly changing areas of digital marketing. Platforms such as Facebook, Instagram, and Twitter are constantly adding new features that present numerous opportunities for marketers and casual users alike.
For instance, ephemeral content, or the disappearing video clips made popular by Vine and Snapchat. Were introduced to several social media platforms just over a year ago. About six months after its launch, TechCrunch reported that more than 300 million people are sharing disappearing stories on WhatsApp and Instagram every day. At the same time, a whopping 70 million users on Messenger use it daily.
To stay relevant in the different social media channels. And to become a market leader, it’s crucial that marketers like you stay on top of the trends. Here are the top social media trends that you need to know about this summer.
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According to a report by Buffer, there are already 2.46 billion social media users in 2017. That’s almost one-third of the world’s population! In January 2018, Facebook already has 2.07 billion monthly active users; Instagram, 800 million; Twitter, 330 million; and Pinterest, 200 million. These numbers continue to grow every day.
This presents a tremendous opportunity for different businesses. It allows them to reach and engage a large amount of new prospective customers every day. For a relatively small fee through targeted advertisements on social media.
Considering the staggering number of users on social media. Businesses can no longer afford to avoid community management and social listening – that is, they have to consider social customer service as an integral part of their customer experience.
Business Insider reported that more people are actively using the top four social messaging platforms (i.e., Messenger, WhatsApp, WeChat, and Viber) than the top four social media apps (i.e., Facebook, Instagram, Twitter, and LinkedIn).
Through social messaging, you get the chance to engage and communicate with your customers and clients like never before. Aside from making a purchase, customers can make use of chatbots and social messaging apps today. They use it to schedule appointments, ask questions, and offer feedback and suggestions.
In the past couple of years, we saw the rise of videos in the different social media platforms. A 2017 research by Buzzsumo found that among the 880 million Facebook posts they have observed. Video posts had more than twice the level of engagement on average compared with any other post type.
In the latter half of 2018, this trend will likely continue. Recently, Instagram introduced the Instagram TV, which will be in direct competition with YouTube. LinkedIn has also recently launched native videos on LinkedIn. A move that proves the increasing popularity of this medium. Therefore, it would be wise for marketers to capitalize on this.
Developments in social media are accelerating at breakneck speed. As a marketer, it’s your responsibility to keep abreast with the latest developments on social media so you can effectively reach your target audience.
If your business still does not have a solid social media presence in 2018, it’s high time to rethink your strategy and dip your toes – or rather jump headlong – into this digital marketing channel.
If you’re thinking of having an online career. Read the stories of these successful individuals and learn why they chose to shift their career into today’s growing online industry. Read the full article here.
Fred is a passionate virtual professional who wants to teach his countrymen about the opportunity of working online. He advocates that the Internet is not just for Facebook, YouTube, and online game usage. On this site, he gathers established professionals, CEO's, freelancers, business owners and influencers and asked for their insights that will provide an overview of how you can start as a virtual professional. He aims to support and help those who want to become an effective virtual professional.
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